Understanding Reputation Monitoring, with Andrew Tucker
Find us at: www.reputationinstitute.com Follow us on Linkedin: https://www.linkedin.com/company/reputationinstitute/ Like us on Facebook: https://www.facebook.com/ReputationInstitute/ Follow us on Twitter: @Reputation_Inst Follow us on Instagram: @reputationinstitute Transcript: Reputation is the Hot Potato organizations are trying to understand whether it's an opportunity or whether it's a risk and often. They don't even know the difference. So being able to measure it allows you to manage it. media rep track is a way of understanding all of the conversation about you in the digital world machine reading it at speed to give you a real-time readout on where your. So that gives you both the opportunity to monitor measure and manage your reputation. We're really everything and anything from the New York Times to Facebook to Twitter to blogs. We have developed a proprietary machine to be able to read that at speed. We've got a bespoke dashboard that you can analyze this in and we have an alert system to tell you when there is upside opportunity or downside. So in pharmaceutical sector we were able to predict what price of new drugs should be based on that corporates reputation in the market. We are taking the art out of reputation management and we are in using all of the data that is available today to give managers the tools to maximize their reputational value its unique service that we've developed a reputation Institute. And I think it's the first time anyone's been able to do it.