Understanding the RepTrak System

Companies with excellent reputations perform better. Loved by marketing, communications, and HR executives, RepTrak measures and manages reputation -- perceptions about companies held by the people who matter most: employees, customers, investors, regulators. 

 

Learn how to quantify the ROI of your reputation. 

Download our report on the ROI of Reputation

 

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Barnes & Noble has Strongest Reputation in U.S. Retail
Barnes & Noble has Strongest Reputation in U.S. Retail

Meet Frank Morabito, VP of Stores and near 30-year veteran employee at Barnes & Noble. In 2019, Barnes & No...

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Our Story
Our Story

The 4 founders of Reputation Institute describe their journeys in reputation and starting the company.