Barnes & Noble has Strongest Reputation in U.S. Retail

Meet Frank Morabito, VP of Stores and near 30-year veteran employee at Barnes & Noble. In 2019, Barnes & Noble was rated as the most reputable retail company in the United States. From the company's flagship Union Square location in NYC, Frank explains how Barnes & Noble has achieved this and what its booksellers do to earn consistent loyalty and support from customers. Download the complete U.S. Retail RepTrak Report.

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The 4 founders of Reputation Institute describe their journeys in reputation and starting the company.