Understanding the RepTrak System

Companies with excellent reputations perform better. Loved by marketing, communications, and HR executives, RepTrak measures and manages reputation -- perceptions about companies held by the people who matter most: employees, customers, investors, regulators. 

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The Truth About Financial Performance and Reputation
The Truth About Financial Performance and Reputation

The intangibles of reputation are built upon the tangibles such as Financial Performance.

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Building Trust with Products and Services
Building Trust with Products and Services

A company’s product or service offering is the most important driver of reputation in many industries.