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The CMO Perspective on Reputation vs. Brand
The CMO Perspective on Reputation vs. Brand

Here’s how marketers can define, own, and measure reputation in order to build their brand.

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Stakeholder Tracking and Analysis: The RepTrak System for Measuring Corporate Reputation
Stakeholder Tracking and Analysis: The RepTrak System for Measuring Corporate Reputation

Reputation is increasingly recognized for its influence on stakeholder support and engagement with companies