This post points readers to European-based conferences. If you want to visit conferences in the US, check out 6 Can't-Miss US Conferences for Communications Execs.
If you’re reading this, you likely value your power as a Chief Communications or Marketing Officer, but know there’s always room for growth between you, your team, and your stakeholders. Especially since communications executives have a hand in so many departments; including HR, PR, and marketing.
Conferences are a great way for communications execs and their teams to catch up and brush up on industry innovations and practices, as well as network and brainstorm.
But you haven’t gotten to where you are without attending a conference or two already. So if you want to shake things up or expand your conference circuit. Your company will appreciate the fresh perspective you bring back.
Here are the six can't-miss European conferences for CCOs, CMOs, and their teams to attend in 2019.
The World Economic Forum | Davos, Switzerland | January 22 - January 25
This invite-only or heavily-priced conference (upwards of $40K per ticket) isn’t for all to attend, but with a dedicated focus on topics of diversity, equity, and inclusion, grabbing key takeaways from those who do attend could be essential in your annual planning. This year’s theme is Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution. It just so happens that Ri’s CEO Kylie Wright-Ford was invited to speak on topics of CEO leadership and workplace equality.
HRDSummit | Birmingham, UK | Feb 5-6
The HR Directors Summit won the Best UK Conference of the Year at the Conference Awards in 2018. This event hosts over 1,000 senior HR professionals from around the globe. Attendees experience over 150 speakers across eight content streams, over 80 exhibitors, and over 11 hours of networking spread across two days. Industries represented range from aerospace and automotive to real estate and retail, while programming ranges from master classes to roundtables to tech immersion. However, the highlights might be their more experimental activities like the HRD Dark Room, which involves a test to uncover your “unconscious bias.” It’s a lot to digest, but the Chill-Out Zone is there for when the HR overload sets in. This year’s speakers include CMO of Pizza Hut Kathryn Austin.
PR360 | Brighton, UK | May 9-10
Every company is bound to face a miscommunication, or worse, a PR nightmare. But if you attend PR360, you’ll be well equipped to handle it—their slogan is “maximizing opportunities, minimizing threats.” They do this by bringing together senior PR and communications professionals from a range of industries and encouraging debates and challenges. The obstacles they’ll help attendees overcome in 2019 include how to communicate PR’s importance to the people in the company who have the most money and power, battling burnout amongst staff, and how standing your ground can benefit the brand. This year’s advisory board includes former Australian hockey player Gavin Davis, who is now director of corporate communications and campaigns at Sky. Plus, if you want to find out how the British PR industry is handling Brexit, this is the event to attend.
European Communication Summit | Berlin, Germany | May 23-24
Want to cultivate your brand’s reputation in the European market? Head to the European Communication Summit. This Berlin event brings together and breaks down business and technology in order to help communications professionals make the best decisions for their business in the rapidly changing world of digital media. Last year’s conference saw the world’s first recognized cyborg take the stage, a panel on marketing amid fake news, and interviews with execs on beating a bad reputation.
HR360 | Vienna, Austria | June 4-5
HR360 boasts of having the “who’s who” of human resources in its midst every year, and there’s no reason you can’t be one of them. HR leaders from companies like BBC, Google, Cisco, IBM, Shell, and Visa take the stage to address how the industry is transforming globally. Topics tackled include technologies that will ensure maximum employee productivity and satisfaction and advanced HR analytics to extract useful intelligence. You’ll leave with an enhanced and optimistic outlook on the future of internal communications.
Festival of Marketing | London, UK | Oct. 10-11
The Festival of Marketing is the largest global event dedicated to brand marketers, so you’ll want to be there. Set up more like a music festival than a business conference, this London gathering includes 12 stages for sessions and seminars on everything from encouraging creativity within your team to influencer marketing to marketing trends. A highlight of this conference is Festival City, where CCOs and their teams can unwind while learning about marketing innovations through different rooms designed to spark ideas and inspiration. Past speakers have included execs from Facebook, award-winning broadcasters, Steve Wozniak, and Stephen Fry.
Let us know if there are any European conferences we missed that you'd like us to add! And if you attend, share your thoughts.