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Understanding the Relationship between Brand and Reputation

Also, check out our guide on how marketers define, own, and measure reputation in order to build their brand. 

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7 Must-Read Books on Corporate Reputation
7 Must-Read Books on Corporate Reputation

A few book recommendations to help you along your reputation journey in Reputation Intelligence...

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Q&A: The Science Behind RepTrak
Q&A: The Science Behind RepTrak

Chief Communications Officers have typically left branding to the Chief Marketing Officers, but reputation ...