Ri to Present at the World Economic Forum - Davos, Switzerland

Reputation Institute at World Economic Forum


As Ri’s Co-Founder and Chief Operations Officer, I am delighted to attend this year's World Economic Forum (WEF) in Davos, Switzerland with my colleague, Reputation Institute CEO, Kylie Wright-Ford. 

With a tremendous 2018 behind us, Ri continues to consistently grow in both revenue and personnel at an exponential rate. Attending and presenting at the WEF at this time in our journey feels especially right as its message so closely matches our purpose to help companies build credibility with the people that matter most to them.

The WEF’s theme this year is Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution

Founder and Chief Executive of the World Economic Forum, Klaus Schwab explains, “This fourth wave of globalization needs to be human-centered, inclusive and sustainable.”

Now, while I can’t deny that I’m not looking forward to potentially rubbing elbows with global business and political leaders like Jacinda Arden (New Zealand Prime Minister), Satya Nadella (Microsoft CEO), Juan David Aristizába, (Co-founder of Columbia’s first social movement), and Angela Merkel (Chancellor of Germany) — I’m most excited about the WEF’s direct alignment with what we focus on every day at Ri — human-centered inclusivity and sustainability that, in my mind and in my work, add up to trust.

Kylie and I are leveraging this unique opportunity to meet global leaders to discuss these changing dynamics and to provide best practices on how to drive sustainable business.

We know that it is possible to make money while doing what’s right. And the strategies around this transformational idea are what we aim to share through our proven solutions in creating corporate trust.

The future demands that business leaders take every stakeholder’s expectation into account, agnostic of whether those companies represent tech, financial services, pharmaceuticals, B2B, or B2C. Organizations that embrace this pivotal concept — before regulatory requirements require them to — will win consumer, investor, and policy-maker support now.

Where to find us at Davos

Brand Finance - The Role of CEO’s in Shaping Brands and Reputation
Tuesday, January 22, 17:00 - 20:30 

Last year, for the first time, Ri used RepTrak to measure the reputation of CEOs across the largest companies in the world. Kylie will speak about these results on a panel hosted by Brand Finance called The Evolving Role of CEOs in Shaping Brands and Reputation. She will be joined by: 

  • Cathy Bessant, Chief Operations and Technology Officer at Bank of America 
  • Natarajan Chandrasekaran, Chairman of TATA group 
  • Amanda Mackenzie, CEO of Business in the Community 
  • Jonas Prising, CEO of ManpowerGroup 
  • David Haigh, CEO of Brand Finance as Moderator 

Influencing Culture: The Role Leaders Play as Change Agents
The FQ Lounge
Wednesday, January 23, 13:30 - 14:00

Kylie, the author of The Leadership Mindswitch, has also been invited to The Female Quotient in the FQ Lounge, Home of Equality@Davos where she will speak about diversity, equity, and inclusion (DEI). Kylie will focus on how leaders can meaningfully participate in advancing DEI and reputation and what it means to be accountable as a true change agent. 

Kylie will be joined by:

  • Jack Leslie, Chairman, Weber Shandwick (Moderator)
  • Miki Tsusaka, Senior Partner and Managing Director, Chief Marketing Officer, Boston Consulting Group

What's next for Ri?

Following our participation in the World Economic Forum, Kylie and I will debrief with our teams and publicly share what we learn through the lens of reputation, credibility-, and trust-building. Stay tuned for our key takeaways and actionable advice. 

Otherwise, if you’re headed to Davos, please connect with us! And if not, meet us at our Bloomberg Live in NYC where we’ll be collaborating with esteemed Chief Marketing Officers and others on the topic of Corporate Reputation: Making Your Mark, or at our next digital event, the annual Global RepTrak 100, unveiling 2019’s most reputable global companies.

Nicolas Trad

Nicolas Georges Trad
Co-Founder and COO
Reputation Institute

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