Blog

This blog shares stories, studies, and trends from the reputation economy and how RepTrak drives business intelligence.

  • Johnson & Johnson: Over 130 Years of Caring at Risk?

    Johnson & Johnson: Over 130 Years of Caring at Risk?

    Johnson & Johnson has long served as the poster child for a company that truly cares about its customers, but their reputation is beginning to crumble.

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  • This Month in Reputation: Books, Vaping, Guns, and OxyContin

    This Month in Reputation: Books, Vaping, Guns, and OxyContin

    Here are your top reputation headlines for the month of August.

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  • How To Shift Fence-Sitters to Promoters

    How To Shift Fence-Sitters to Promoters

    Even the most well-loved companies have "fence-sitters", consumers who are neutral, hesitant or simply not sure about giving them their support.

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  • Integrating Reputation into Enterprise Risk Management

    Integrating Reputation into Enterprise Risk Management

    “The best companies have reputation integrated into their business strategy."

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  • Emphasis on Purpose Reflects New Expectations for Corporate Leaders

    Emphasis on Purpose Reflects New Expectations for Corporate Leaders

    Leaders around the world, including those in Australia, are expected to play an increasingly pivotal role in stewarding their company’s broad reputation.

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  • 6 Ways To Win At Talent Acquisition in 2019

    6 Ways To Win At Talent Acquisition in 2019

    What can CHROs and their teams do to ensure reputation remains at the core of their talent strategy?

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  • 7 Things to Avoid When Measuring Corporate Reputation

    7 Things to Avoid When Measuring Corporate Reputation

    Despite the progress made, one can still find significant errors in the way many companies measure reputation both in matters of conceptualization, as well as in the methodology used.

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  •  Capital One: Another Breach in Distrustful Times

    Capital One: Another Breach in Distrustful Times

    Tech-forward Capital One joined Equifax in the list of wide-ranging data security scandals.

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  • How Governance Drives Reputation

    How Governance Drives Reputation

    Society is demanding that companies be open and communicative with their stakeholders, as well as demonstrate admirable values that align with their corporate purpose.

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  • Brand and Reputation are Not the Same

    Brand and Reputation are Not the Same

    Brand is the promise you make; your reputation depends on whether or not you keep that promise.

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  • Are Your Company Leaders Saying Enough?

    Are Your Company Leaders Saying Enough?

    Leadership is one of the most visible drivers of reputation to the public.

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  • This Month in Reputation: Victorious Female Athletes, Another Data Breach, and the Moon

    This Month in Reputation: Victorious Female Athletes, Another Data Breach, and the Moon

    In one of the hottest months on record, Capital One and even Google were feeling the reputational heat for data breaches and labor practices.

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  • It’s Not Easy Being Green, but Your Reputation Will Thank You

    It’s Not Easy Being Green, but Your Reputation Will Thank You

    How does your company participate in greater societal issues?

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  • Reshaping Reputation in the Workplace

    Reshaping Reputation in the Workplace

    If you want to step up your reputation, increase sales, and simply be a better company, start within the office first and build outward.

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  • Is Your Company's Workplace Working for You?

    Is Your Company's Workplace Working for You?

    Here are the risks and opportunities when it comes to Workplace reputation.

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  • Workplace Expectations Increase Reputation Risk: Lessons Learned From Disney

    Workplace Expectations Increase Reputation Risk: Lessons Learned From Disney

    Disney heiress takes aim at workplace conditions.

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  • FAQ About Employer RepTrak

    FAQ About Employer RepTrak

    Learn about Employer RepTrak, a management tool specifically designed to understand what motivates top talent and how companies can leverage their reputation to attract them.

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  • The Truth About Financial Performance and Reputation

    The Truth About Financial Performance and Reputation

    The intangibles of reputation are built upon the tangibles such as Financial Performance.

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  • Procter and Gamble: Not So Secretly Closing the Gender Gap

    Procter and Gamble: Not So Secretly Closing the Gender Gap

    To garner greater stakeholder support, companies and their leaders must champion and support an affirmative culture that advocates for equal opportunity.

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  • Building Trust with Products and Services

    Building Trust with Products and Services

    A company’s product or service offering is the most important driver of reputation in many industries.

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  • This Month in Reputation: Banks, Beers, and Beds

    This Month in Reputation: Banks, Beers, and Beds

    Budweiser became the King of Beers, Wayfair learned a tough lesson, and the Dominican Republic faced a tourism crisis.

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  • The Cost of Prideful CEO Values

    The Cost of Prideful CEO Values

    As many celebrate Pride month across the world, we take a look at how major companies faced challenges related to this important social issue.

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  • Canada RepTrak Celebrated at The Globe and Mail

    Canada RepTrak Celebrated at The Globe and Mail

    Featuring data and insights from the 2019 Canada RepTrak study.

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  • What Role Does Innovation Play in Building Bank Reputation?

    What Role Does Innovation Play in Building Bank Reputation?

    Attendees of this year's Digital Banking 2019 event - the largest of its kind in the industry and organized by American Banker - got an exclusive preview...

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  • Can VW Kiss and Make Up with a Commercial?

    Can VW Kiss and Make Up with a Commercial?

    Has Volkswagen's new ad campaign made up its reputation wrongdoings?

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  • What Sports Films Teach Us About Corporate Reputation

    What Sports Films Teach Us About Corporate Reputation

    If you need a reminder of why you're reputation working so hard to build your company's reputation, or you'd just like some unconventional inspiration, watch any of these famous sports films.

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  • The Current State of the U.S. Banking Industry

    The Current State of the U.S. Banking Industry

    Stay tuned for the full American Banker article to reveal the most reputable banks in the U.S.

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  • These CEOs are Making Reputation Headlines

    These CEOs are Making Reputation Headlines

    Here are the CEOs facing reputation risks, and those who are leading with ethical, responsible behavior.

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  • FAQ: Why Reputation Management Matters for Chief Marketing Officers

    FAQ: Why Reputation Management Matters for Chief Marketing Officers

    Want to know why reputation is crucial for marketers? This FAQ has all you need to know.

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  • This Month in Reputation: Billionaire Philanthropy, Brexit Chaos, Spirit Airlines Soars to New Heights

    This Month in Reputation: Billionaire Philanthropy, Brexit Chaos, Spirit Airlines Soars to New Heights

    In May, certain brands threw away hard-earned trust and authenticity, while others saw years of work finally yield serious reputation results.

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  • 5 Must-Watch Movies for CMOs

    5 Must-Watch Movies for CMOs

    Whoever said movies can't be educational didn't work in marketing.

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  • FAQ: CEO RepTrak

    FAQ: CEO RepTrak

    What is CEO RepTrak, and what matters most in CEO reputation management?

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  • Reputation as the Ultimate Predictor of Future Performance

    Reputation as the Ultimate Predictor of Future Performance

    Q: How could we have predicted Trump, Brexit, and Scomo? A: Reputation.

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  • Why CEOs are Faced with Increasing Reputation Risk

    Why CEOs are Faced with Increasing Reputation Risk

    It's simple: Do the right thing.

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  • This Month in Reputation: A Masters Victory, Major Toy Recalls, and University Ranking Surprises

    This Month in Reputation: A Masters Victory, Major Toy Recalls, and University Ranking Surprises

    There were big reputation wins this month - Tiger Woods made his comeback, a small school in Maine showed the country how higher ed is done, and Netflix continued to impress, well, everyone.

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  • Baseball's Most Captivating Reputation Journey: Alex Rodriguez

    Baseball's Most Captivating Reputation Journey: Alex Rodriguez

    Here's what companies can learn from A-Rod'd downfall and eventual reputational redemption.

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  • 4 Branding Lessons You Can Learn from NFL Scandals

    4 Branding Lessons You Can Learn from NFL Scandals

    Oops the NFL did it again...

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  • Facebook's Corporate Reputation is in Free Fall

    Facebook's Corporate Reputation is in Free Fall

    Our latest RepTrak analysis shows the social media giant may be about to lose its customers' faith - for good.

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  • 7 Ways to Quantify Reputation

    7 Ways to Quantify Reputation

    Q: How does Reputation Institute quantify an intangible concept like corporate reputation? A: Accurately.

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  • New Priorities for Corporate Reputation in the Netherlands

    New Priorities for Corporate Reputation in the Netherlands

    Last year, there was a massive shift in the landscape of reputation in the Netherlands.

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  • Should Companies Stake Their Reputations on a Charismatic CEO? Lessons from Elizabeth Holmes, Theranos

    Should Companies Stake Their Reputations on a Charismatic CEO? Lessons from Elizabeth Holmes, Theranos

    Essential lessons for reputation managers from the rise and fall of Theranos and its leader, Elizabeth Holmes

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  • Annual Reputation Leaders Study - What You Need to Know

    Annual Reputation Leaders Study - What You Need to Know

    More than 170 execs told us about their company's journey toward hollistic reputation management: their struggles, successes, and biggest stumbling blocks.

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  • Linking Executive Compensation to Reputation

    Linking Executive Compensation to Reputation

    How about reputation as a KPI?

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  • Introducing: Media RepTrak

    Introducing: Media RepTrak

    A conversation with Andrew Tucker, Ph.D. - Ri's Global Head of Media RepTrak

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  • 6 Documentaries Every Communications Exec Should Watch

    6 Documentaries Every Communications Exec Should Watch

    Plan your next netflix binge around these true tales of scandal, success, and corporate resilience.

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  • This Month in Reputation: Universities, Facebook, Boeing... and Ryan Adams

    This Month in Reputation: Universities, Facebook, Boeing... and Ryan Adams

    Concert tours were canceled, planes were grounded, and thanks to a college admissions scandal, Aunt Becky from Full House is out of a job.

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  • Netflix - #1 Corporate Reputation in the United States

    Netflix - #1 Corporate Reputation in the United States

    In many cases, becoming part of contemporary slang reflects a catastrophic mistake or a PR nightmare. In the case of Netflix, however, the opposite is true.

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  • Ways to Know and Influence Market Influencers

    Ways to Know and Influence Market Influencers

    Market Influencers play a critical role in shaping corporate reputation - best to learn how to influence them!

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  • 12 Blogs Every Corporate Comms Pro Should Be Reading

    12 Blogs Every Corporate Comms Pro Should Be Reading

    Turn your daily scroll into professional development with these entertaining, informative reads.

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  • 5 Female Communications Execs You Need to Know

    5 Female Communications Execs You Need to Know

    These powerful women are closing the gender gap and changing corporate culture for the better.

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  • How Telefonica Builds Trust and Revenue Through Reputation

    How Telefonica Builds Trust and Revenue Through Reputation

    "We see a direct link between reputation and an increase in revenue for our company."

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  • Emerging AI Tech: A Threat to Corporate Reputation?

    Emerging AI Tech: A Threat to Corporate Reputation?

    New technologies could be used to put your company at risk - here's what you need to know to protect your reputation.

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  • 4 CR Programs CCOs Should Look to for Inspiration

    4 CR Programs CCOs Should Look to for Inspiration

    When it comes to corporate responsibility, these companies are leading the way.

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  • Reputation Institute at Davos: Insights and What's Next in Building Corporate Credibility

    Reputation Institute at Davos: Insights and What's Next in Building Corporate Credibility

    Companies should act as agents of change and focus on key social themes.

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  • These Companies Have the Best Corporate Reputations in the World

    These Companies Have the Best Corporate Reputations in the World

    Rolex and The LEGO Group retain leadership, Netflix enters top 10, Google and Facebook drop.

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  • This Month in Reputation: Google, Nike, and More

    This Month in Reputation: Google, Nike, and More

    These are the biggest stories in accountability, damage control, and corporate responsibility from February.

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  • What's on the Minds of Corporate Communications Execs?

    What's on the Minds of Corporate Communications Execs?

    Discover what CCOs around the world care most about – their challenges and opportunities and how corporate reputation impacts their roles and the companies they represent.

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  • Q&A: Reputation Considerations for BB&T's Acquisition of SunTrust

    Q&A: Reputation Considerations for BB&T's Acquisition of SunTrust

    It's kind of a big deal: The BB&T and SunTrust merger signifies the sixth-largest national lender, but also the first major consolidation in the banking industry since 2008 financial crisis.

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  • 6 Lessons Communications Execs Can Learn from the Fyre Festival

    6 Lessons Communications Execs Can Learn from the Fyre Festival

    Here's how not to plan a major festival, or any other marketing and communications campaign.

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  • This Month in Reputation: Mars, BlackRock, CSR, Diversity, and Davos

    This Month in Reputation: Mars, BlackRock, CSR, Diversity, and Davos

    2019 is shaping up to be a big year for reputation and corporate responsibility. Here are the biggest stories on purpose, CSR, diversity, and more from January.

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