Ri CEO Kylie Wright-Ford was delighted to be invited to discuss the impact of reputation on corporate purpose with Carol Cone on the Purpose 360 Podcast.
Listen for Kylie's insights on:
- The difference between brand (a promise) and reputation (whether that promise is kept)
- How companies can balance the rational and emotional aspects of their reputation, and why those emotional aspects are on the rise
- The potential impacts of a healthy reputation, and how companies can leverage that reputation to build stronger ties to key stakeholders
What is Purpose 360?
Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting the bottom line. This is social purpose at work. And it’s a dynamic journey.
Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to building revenues and increasing market share.
Hosts Carol and Chris weave decades of social impact expertise and a 360 view of integrating social purpose in a business into provocative conversations that illuminate today’s big challenges and bigger ideas. Because the time is now: people are focusing their attention, dollars, and hearts on companies that integrate values, character, and people with their business. Companies that matter. Purpose 360 can help your organization be one of them. So, what’s your purpose?
About Carol Cone
Carol Cone is CEO of Carol Cone ON PURPOSE (CCOP), a 21st century consultancy whose mission is to move social purpose to the center of business and brand strategy. At the core of CCOP is The Purpose Collaborative, a collective of over 30 agencies, boutiques and individuals, with deep purpose, CSR and sustainability capabilities from strategy to execution.
Interested in learning more? Watch this video of Ri CEO Kylie Wright-Ford where she addresses the key differences between brand and reputation, how they complement each other, and how business leaders can optimize both.