Introducing Kylie Wright-Ford, Our New CEO

Kylie New CEO

The RI team is delighted to welcome our new CEO, Kylie Wright-Ford.

Today, Monday, June 11, Kylie succeeds Tyler Newton, RI’s interim CEO who will continue to serve as Chairman of RI’s Board of Directors.

We are incredibly enthusiastic about Kylie’s extensive experience and the dedication, commitment, and growth she promises to bring to RI and its clients.

Here is Kylie’s open letter to RI’s partners and clients worldwide:


Let me take this opportunity to send out my warmest wishes and let you know how grateful I am for the opportunity to partner with you.

I joined Reputation Institute today as Chief Executive Officer and I couldn’t be more excited to be here.

I share your passion and desire for enhanced success. And my promise to you is that I am fully committed to doing everything I can to help support your business and to make sure that we apply our reputational expertise to drive your business to the highest possible levels of accomplishment – by further pushing the boundaries of reputation.

I appreciate that you may already understand the benefit of more effectively measuring and managing your reputation. But similarly, I am also fully aware that you are confronted with an increasingly complex and challenging corporate communications environment, and that makes it more and more difficult to break through, and to outperform.

With that in mind, it is with a deep sense of drive, passion, and determination, that I take on my new role, and with a commitment to tirelessly pursue new and innovative solutions in the world of reputation that can even better serve your needs.

RI has an incredible heritage and legacy. For more than 20 years, we have been considered the “gold standard” in the science of measuring corporate reputation. More recently, the organization has elevated its focus on delivering real time, actionable insights, making significant investments into the continuous tracking of companies, thus providing an even deeper analysis of how companies are perceived.

Today, we are the undisputed leader in reputation measurement and advisory services and are uniquely positioned with the globally acknowledged and academically pressure-tested proprietary RepTrak® algorithm, an integral part of our core offering.

Under my stewardship, I will endeavor to maintain, strengthen, and expand our leadership position, by further enhancing our deep subject matter expertise, leveraging our unparalleled research database, and empowering our remarkably talented team of people throughout our eleven offices worldwide.

Beyond that, I look forward to exploring new and innovative ways to apply our RepTrak model.  I am so proud to be part of the RI family, and especially humbled to join an organization that is composed of an incredibly talented team.

I thank you for the journey you have taken with us so far and look forward to continuing our journey together into the future. And I hope to meet many of you in person very soon.



Kylie Wright-Ford
Chief Executive Officer
Reputation Institute

Connect with Kylie on LinkedIn and Twitter.

Read the official press release announcing Kylie’s leadership at RI. 

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