Canada RepTrak Celebrated at The Globe and Mail

Canada live event blog

Reputation Institute recently played host to more than 60 reputation leaders in Toronto, Canada. As part of our Rise with Reputation event series, this networking breakfast highlighted the results from our recent Canada RepTrak study—the largest and most comprehensive reputation study ever done in Canada. Held at the fabled Globe and Mail headquarters in Toronto, guests were also treated to a highly entertaining panel discussion lead by heavyweights from industry and media.

The 2019 Canada RepTrak study measured over 400 companies and utilized over 40,000 individual ratings to determine the most reputable Canadian companies. Cirque Du Soleil took the #1 spot nationwide while also owning the #1 position in Montreal. Interac was #1 in Toronto. At the breakfast, Nicky McHugh, VP and Market Lead in Canada, broke down the results into some key takeaways:

  • Focus on a holistic strategy. In the reputation judgment age, there is an added ask for companies to deliver on all aspects of their business. While Canadian companies have the corporate responsibility edge; they are yet to deliver on a global scale in terms of products and leadership.
  • Innovation is a reputational differentiator for Canadian companies. Canadian companies are at the precipice of launching their innovative capabilities—climbing up the Bloomberg Innovation Index and standing on par with foreign companies in Innovation.
canada blog chart
  • Protect your brand value. To win in reputation, Canadian companies must have a strong brand story, but more importantly, they need to provide sufficient information frequently regarding their actions and future plans.
  • Be careful with how you play the political field. The SNC-Lavalin scandal has put a spotlight on the company that is already struggling with its image as an ethical entity, and has also highlighted the reputational decline of Canada's golden boy, Trudeau.
  • nicky canada blog
Ri's Nicky McHugh with Andrew Willis, Business Columnist for the Report on Business at The Globe and Mail



The morning's panel discussion featured Andrew Willis, Globe and Mail Business Columnist; David Estok, VP of  Communications at the University of Toronto; and Ann DaRabbieAnn DaRabbie, VP of Corporate Communications at OMERS. 

Guests were treated to each panelist's perspective on several topics including current reputational trends, changing workplace environments, and the resulting communication challenges given the current state of social and political climate in Canada.

All enjoyed, and many participated in, an exchange of ideas and spirited Q&A session to conclude the breakfast. We thank the panelists for their time and knowledge.

To learn more about our Reputation Institute events or the Canada RepTrak study, please contact us.



Jason Heathcote

Director, Global Experience
Reputation Institute

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