Blog

This blog shares stories, studies, and trends from the reputation economy and how RepTrak drives business intelligence.

  • Procter and Gamble: Not So Secretly Closing the Gender Gap

    Procter and Gamble: Not So Secretly Closing the Gender Gap

    To garner greater stakeholder support, companies and their leaders must champion and support an affirmative culture that advocates for equal opportunity.

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  • Building Trust with Products and Services

    Building Trust with Products and Services

    A company’s product or service offering is the most important driver of reputation in many industries.

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  • This Month in Reputation: Banks, Beers, and Beds

    This Month in Reputation: Banks, Beers, and Beds

    Budweiser became the King of Beers, Wayfair learned a tough lesson, and the Dominican Republic faced a tourism crisis.

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  • The Cost of Prideful CEO Values

    The Cost of Prideful CEO Values

    As many celebrate Pride month across the world, we take a look at how major companies faced challenges related to this important social issue.

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  • Canada RepTrak Celebrated at The Globe and Mail

    Canada RepTrak Celebrated at The Globe and Mail

    Featuring data and insights from the 2019 Canada RepTrak study.

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  • What Role Does Innovation Play in Building Bank Reputation?

    What Role Does Innovation Play in Building Bank Reputation?

    Attendees of this year's Digital Banking 2019 event - the largest of its kind in the industry and organized by American Banker - got an exclusive preview...

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  • Can VW Kiss and Make Up with a Commercial?

    Can VW Kiss and Make Up with a Commercial?

    Has Volkswagen's new ad campaign made up its reputation wrongdoings?

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  • What Sports Films Teach Us About Corporate Reputation

    What Sports Films Teach Us About Corporate Reputation

    If you need a reminder of why you're reputation working so hard to build your company's reputation, or you'd just like some unconventional inspiration, watch any of these famous sports films.

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  • The Current State of the U.S. Banking Industry

    The Current State of the U.S. Banking Industry

    Stay tuned for the full American Banker article to reveal the most reputable banks in the U.S.

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  • These CEOs are Making Reputation Headlines

    These CEOs are Making Reputation Headlines

    Here are the CEOs facing reputation risks, and those who are leading with ethical, responsible behavior.

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  • FAQ: Why Reputation Management Matters for Chief Marketing Officers

    FAQ: Why Reputation Management Matters for Chief Marketing Officers

    Want to know why reputation is crucial for marketers? This FAQ has all you need to know.

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  • This Month in Reputation: Billionaire Philanthropy, Brexit Chaos, Spirit Airlines Soars to New Heights

    This Month in Reputation: Billionaire Philanthropy, Brexit Chaos, Spirit Airlines Soars to New Heights

    In May, certain brands threw away hard-earned trust and authenticity, while others saw years of work finally yield serious reputation results.

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  • 5 Must-Watch Movies for CMOs

    5 Must-Watch Movies for CMOs

    Whoever said movies can't be educational didn't work in marketing

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  • FAQ: CEO RepTrak

    FAQ: CEO RepTrak

    What is CEO RepTrak, and what matters most in CEO reputation management?

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  • Reputation as the Ultimate Predictor of Future Performance

    Reputation as the Ultimate Predictor of Future Performance

    Q: How could we have predicted Trump, Brexit, and Scomo? A: Reputation.

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  • Why CEOs are Faced with Increasing Reputation Risk

    Why CEOs are Faced with Increasing Reputation Risk

    It's simple: Do the right thing.

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  • This Month in Reputation: A Masters Victory, Major Toy Recalls, and University Ranking Surprises

    This Month in Reputation: A Masters Victory, Major Toy Recalls, and University Ranking Surprises

    There were big reputation wins this month - Tiger Woods made his comeback, a small school in Maine showed the country how higher ed is done, and Netflix continued to impress, well, everyone

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  • Baseball's Most Captivating Reputation Journey: Alex Rodriguez

    Baseball's Most Captivating Reputation Journey: Alex Rodriguez

    Here's what companies can learn from A-Rod'd downfall and eventual reputational redemption.

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  • 4 Branding Lessons You Can Learn from NFL Scandals

    4 Branding Lessons You Can Learn from NFL Scandals

    Oops the NFL did it again...

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  • Facebook's Corporate Reputation is in Free Fall

    Facebook's Corporate Reputation is in Free Fall

    Our latest RepTrak analysis shows the social media giant may be about to lose its customers' faith - for good.

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