Blog

This blog shares stories, studies, and trends from the reputation economy and how RepTrak drives business intelligence.

  • Will Brexit Affect the Reputation of U.K. Businesses?

    Will Brexit Affect the Reputation of U.K. Businesses?

    While leaving the European Union may be the will of the people, it poses reputation risks for both the British government and the country’s businesses.

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  • What Is on the Mind of Corporate Reputation Leaders in 2020? [Global Trends]

    What Is on the Mind of Corporate Reputation Leaders in 2020? [Global Trends]

    More than 70% of reputation leaders say that managing the reputation of their company is more important now than it has ever been.

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  • Purpose and Sustainability Will Take Center Stage at WEF Annual Meeting in Davos This Year

    Purpose and Sustainability Will Take Center Stage at WEF Annual Meeting in Davos This Year

    As the World Economic Forum's Annual Meeting kicks off in Davos, it’s clear that purpose isn’t just a fad or a trend, it’s a call to action.

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  • This Month in Reputation: Leadership Changes and a Renewed Focus on Purpose

    This Month in Reputation: Leadership Changes and a Renewed Focus on Purpose

    This month, corporate CEOs were on the move, and companies were re-committing themselves to a purpose-driven business model.

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  • How Purpose and Marketing Come Together to Drive Business Results

    How Purpose and Marketing Come Together to Drive Business Results

    When consumers are aware of corporate responsibility programs, their reputation perceptions of companies go up significantly.

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  • Why Has License to Operate Become So Critical for Business Success?

    Why Has License to Operate Become So Critical for Business Success?

    In today’s purpose-driven market, licence to operate will most likely be more affected by a company's good behavior than by the things it sells.

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  • 5 Lessons for Corporate Communicators from the 2019 U.K. General Election

    5 Lessons for Corporate Communicators from the 2019 U.K. General Election

    Chief Communication Officers and their teams can learn from the success of the Conservative campaign and failures of the Labour opposition in the 2019 U.K. general election.

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  • This Month in Reputation: CEOs Put Their Focus on Corporate Purpose and Reputation

    This Month in Reputation: CEOs Put Their Focus on Corporate Purpose and Reputation

    This month, companies across a wide range of industries were grappling with the growing importance of reputation, and some have been sent reeling from the loss of it.

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  • How to Create an Effective Corporate Communications Plan Part 3: Get Your Budget Right

    How to Create an Effective Corporate Communications Plan Part 3: Get Your Budget Right

    Perhaps the most critical step in building your corporate communications plan is to create a budget.

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  • How to Create an Effective Corporate Communications Plan, Part 2: Defining Your Brand’s Purpose

    How to Create an Effective Corporate Communications Plan, Part 2: Defining Your Brand’s Purpose

    This is the second of three posts to help guide you as you plan and budget for an effective corporate communication strategy.

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  • How to Create an Effective Corporate Communications Plan, Part 1: Identify Your Stakeholders

    How to Create an Effective Corporate Communications Plan, Part 1: Identify Your Stakeholders

    Learn ways to communicate with the right person, in the right place, and at the right time.

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  • 4 Ways to Kick Off Your Own Corporate Sustainability Team

    4 Ways to Kick Off Your Own Corporate Sustainability Team

    Rally your team to build a more sustainable office.

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  • 3 Teachings on Vulnerability for HR Execs from Brené Brown

    3 Teachings on Vulnerability for HR Execs from Brené Brown

    The complex tapestry of the recent Brené Brown documentary reveals a simple but powerful message: Courage is borne out of vulnerability, not strength.

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  • This Month in Reputation: Doing Good is Good for Business (and Countries), Sexist Jokes are Not

    This Month in Reputation: Doing Good is Good for Business (and Countries), Sexist Jokes are Not

    Sexism doesn’t help reputations or your bottom line.

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  • Pharma Reputations Struggle to Keep Up with Other Industries [Podcast]

    Pharma Reputations Struggle to Keep Up with Other Industries [Podcast]

    Ri Research Director, Sven Klingemann, dove into some of his recent work on reputations in the pharmaceutical industry with Pharma Exec.

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  • Measuring Reputation Risk Podcast with Kasper Nielsen

    Measuring Reputation Risk Podcast with Kasper Nielsen

    Reputation Institute co-founder and Chief Strategy Officer, Kasper Nielsen, discussed the importance of measuring reputation risk with the Risk Management Society.

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  • 3 Reasons Why Purpose Matters for Business

    3 Reasons Why Purpose Matters for Business

    Companies are shifting from profits to purpose. Here are 3 reasons why.

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  • A Note on Gender Equality in Banking and Finance

    A Note on Gender Equality in Banking and Finance

    Ri CEO Kylie Wright-Ford reflects on diversity and inclusion in the banking and finance industries.

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  • Lessons on Corporate Purpose from Greta Thunberg

    Lessons on Corporate Purpose from Greta Thunberg

    The conversation around climate change gives companies the opportunity to foster a positive identity that is strengthened by an impactful purpose.

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  • Redefining Corporate Reputation with Purpose

    Redefining Corporate Reputation with Purpose

    Kylie Wright-Ford sits down to discuss purpose, corporate reputation, and the role Ri plays in getting companies on track to exceed expectations.

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