Blog

This blog shares stories, studies, and trends from the reputation economy and how RepTrak drives business intelligence.

  • Bank on Responsible Investing Affecting Your Company’s Reputation in 2020

    Bank on Responsible Investing Affecting Your Company’s Reputation in 2020

    ESG criteria are increasingly being used to make investment decisions and to evaluate future growth opportunities.

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  • What Role Does Purpose Play in Building a Brand's Reputation? [Podcast]

    What Role Does Purpose Play in Building a Brand's Reputation? [Podcast]

    Reputation Institute CEO Kylie Wright-Ford spoke with the Association of National Advertisers' Center for Brand Purpose for an episode of its Beyond Profit podcast.

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  • How Healthcare CMOs Can Use Purpose as a Competitive Advantage

    How Healthcare CMOs Can Use Purpose as a Competitive Advantage

    Providing authentically relevant context behind the pursuit of fulfilling your purpose creates a unique story that helps you to stand out from competitors.

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  • Why Data Privacy Has Become an Even Bigger Risk to Your Company’s Reputation in 2020

    Why Data Privacy Has Become an Even Bigger Risk to Your Company’s Reputation in 2020

    A data breach can create a legitimate crisis that can permanently alter a company’s reputation with the general public.

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  • This Month in Reputation: Correcting the Past and Planning for the Future

    This Month in Reputation: Correcting the Past and Planning for the Future

    In January, some companies looked to move on from painful pasts, while others made strong commitments to a sustainable future.

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  • 6 Great Movies for Reputation Leaders to Watch in 2020

    6 Great Movies for Reputation Leaders to Watch in 2020

    Screen these films at your next leadership meeting. You’re guaranteed a lively discussion on reputation.

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  • How Is the Growing Focus on Environment Affecting U.K. Business Reputation?

    How Is the Growing Focus on Environment Affecting U.K. Business Reputation?

    For all groups under the age of 65, action on climate is a top priority. No matter your business, your customers want to see action.

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  • Why Reputation Leaders Should Be Focused on Higher Purpose This Year

    Why Reputation Leaders Should Be Focused on Higher Purpose This Year

    In 2020, stakeholders are looking for companies to focus as much on the good they are doing for the larger community as they are on making money.

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  • Davos Speakers This Year Inspired the World by Tackling Some of Its Biggest Challenges

    Davos Speakers This Year Inspired the World by Tackling Some of Its Biggest Challenges

    Business leaders and others in Davos this year were focused on some of the most important issues of the day and spoke about how they are collaborating on solutions.

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  • Price Transparency: How Hospitals Can Ensure Prices Match Their Reputations

    Price Transparency: How Hospitals Can Ensure Prices Match Their Reputations

    When it comes to their health, consumers are less likely to shop on price and more likely to shop on reputation.

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  • Higher Purpose and Data Privacy Rise in Importance in 2020 Global Trends Report [Infographic]

    Higher Purpose and Data Privacy Rise in Importance in 2020 Global Trends Report [Infographic]

    Global priorities that are shaping reputation and impacting businesses this year also include climate change, influencers, and CEO activism.

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  • Will Brexit Affect the Reputation of U.K. Businesses?

    Will Brexit Affect the Reputation of U.K. Businesses?

    While leaving the European Union may be the will of the people, it poses reputation risks for both the British government and the country’s businesses.

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  • What Is on the Mind of Corporate Reputation Leaders in 2020? [Global Trends]

    What Is on the Mind of Corporate Reputation Leaders in 2020? [Global Trends]

    More than 70% of reputation leaders say that managing the reputation of their company is more important now than it has ever been.

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  • Purpose and Sustainability Will Take Center Stage at WEF Annual Meeting in Davos This Year

    Purpose and Sustainability Will Take Center Stage at WEF Annual Meeting in Davos This Year

    As the World Economic Forum's Annual Meeting kicks off in Davos, it’s clear that purpose isn’t just a fad or a trend, it’s a call to action.

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  • This Month in Reputation: Leadership Changes and a Renewed Focus on Purpose

    This Month in Reputation: Leadership Changes and a Renewed Focus on Purpose

    This month, corporate CEOs were on the move, and companies were re-committing themselves to a purpose-driven business model.

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  • How Purpose and Marketing Come Together to Drive Business Results

    How Purpose and Marketing Come Together to Drive Business Results

    When consumers are aware of corporate responsibility programs, their reputation perceptions of companies go up significantly.

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  • Why Has License to Operate Become So Critical for Business Success?

    Why Has License to Operate Become So Critical for Business Success?

    In today’s purpose-driven market, licence to operate will most likely be more affected by a company's good behavior than by the things it sells.

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  • 5 Lessons for Corporate Communicators from the 2019 U.K. General Election

    5 Lessons for Corporate Communicators from the 2019 U.K. General Election

    Chief Communication Officers and their teams can learn from the success of the Conservative campaign and failures of the Labour opposition in the 2019 U.K. general election.

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  • This Month in Reputation: CEOs Put Their Focus on Corporate Purpose and Reputation

    This Month in Reputation: CEOs Put Their Focus on Corporate Purpose and Reputation

    This month, companies across a wide range of industries were grappling with the growing importance of reputation, and some have been sent reeling from the loss of it.

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  • How to Create an Effective Corporate Communications Plan Part 3: Get Your Budget Right

    How to Create an Effective Corporate Communications Plan Part 3: Get Your Budget Right

    Perhaps the most critical step in building your corporate communications plan is to create a budget.

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